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Professional Profile
SERENGETI ENERGY
GROUP COMMUNICATIONS, EVENTS & ADMINISTRATION MANAGER
Worked in the Group HQ office in the Corporate services department handling corporate services, corporate communications, impact communications, sustainability, marketing and brand strategy & implementation, corporate events, ecosystems management (CX), facilities management and office administration for sub-Saharan Africa.
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RESPONSIBILITIES:
-Plan and implement communications & marketing strategies for Serengeti’s entities.
-Manage country teams to ensure brand consistency, boost media engagement through effective PR, and spearhead campaigns to enhance visibility of the Serengeti Energy brand in all countries.
-Support communications needs for the CEO, ExCo and board by developing presentations, talking points for interviews and editorials in line with company objectives.
-Develop departmental reports, ToRs, budgets, and track performance through periodic communication audits.
-Stay abreast of industry trends, regulations, and best practices related to ESG and impact communications, ecosystems development and management and provide guidance and recommendations to senior management on emerging issues.
-Direct the company brand positioning to elevate Serengeti as the industry leader and attract investors and donors for grant financing and capital raise.
-Market research across sub-Saharan Africa to inform green investment proposal conceptualization and execution to meet company sustainability, development and ESG requirements in line with global investment guidelines.
-Departmental collaboration to ensure the company meets its SDGs through responsible investing in climate finance and impact related initiatives. Lead the impact and sustainability reporting to partners and investors.
-Develop effective communication procedures and policies. Liaise with interdepartmental staff and management and enlist procedures to tackle them.
-Ecosystems management team lead for all customers, steakholders and partners on all inbound and outbound communications
-Draft press releases, speeches and other business correspondences including articles, notices, web content and social media. Editorial lead for articles, scripts for videos, blogs etc.
-Represent company in print and electronic and social media, supervise development of company newsletters and magazines.
-Strategic conceptualization and management of company events that fit company objectives in line with financial budgets and time requirements in all SSA regions.
-Support health and safety initiatives to ensure our facility is compliant with all regulations and all permits and licenses are up to date
-Manage all contractors and ensure cost effective, timely and technically correct management of office facilities and procurement processes.
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ACHIEVEMENTS
-Co-ordinated the scripting, execution and roll out of Serengeti Energy's first documentary highlighting impact stories of project affected persons in Western Uganda where 3 of the company's renewable energy projects are located: https://www.youtube.com/watch?v=p6Fm5owxxzU
-Successful registration of Nkhotakota Solar PV plant in Malawi into VERRA Registry for future offsetting of Carbon credits.
-Successful offsetting over 100,000 tons of avoided CO2 through sale of Carbon Credits in Uganda in 2023.
-Successful redesign and roll out of the new company website, social assets, corporate communication material and new Brand VI incorporation across SSA: www.serengeti.energy
-Spearheaded the definition and incorporation of the new vision, mission and core values and collaborating with HR to define and immerse staff into the new corporate culture though internal communication strategies and employee engagement events with the aim to grow and keep eNPS (Employee Net Promoter Score) high.
-Team lead for successful ecosystems management (CX) & external corporate events that have grown Serengeti Energy's share of voice across SSA and consistent media coverage.
SGA SECURITY
GROUP MANAGER, BRAND & PR
Worked in the regional ExCo office handling Marketing and Corporate Communications strategies, CSR, Media management, Event management activities and sponsorships, U&R targets & overall brand management in liaison with the commercial and Customer Care teams in Kenya, Uganda and Tanzania reporting to the Group CEO.
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RESPONSIBILITIES:
-Develop and implement 360° brand, digital, media, marketing and communication campaigns in line with the business strategy.
-Conduct and analyze industry trends, competitor analysis, consumer research and VOC based on business knowledge gaps to map communication objectives.
-Website content creation and management.
-Support and advise Country Directors and senior management with regard to corporate communication topics and marketing collateral.
-Prepare teams for interviews, including media training and advise for internal and external speeches.
-Work with internal teams and provide end to end strategy for new product development, marketing, rollout and feedback.
-Build relationships with key stakeholders, government bodies, partners, influencers and creative agencies.
-Manage marketing and communications budgets.
-Report and analyze campaign successes, insights, PR efforts and digital marketing and their impact on customer acquisition and retention.
ACHIEVEMENTS
-Successfully led the face lift of the SGA brand resulting in increased TOMA and Bonding and growth in new customer acquisition in Kenya, Uganda & Tanzania
-Design and roll out of the new SGA website and social assets including content creation, management and updates; www.sgasecurity.com
-Disrupted the security industry by redirecting the focus from mainly manning to technology and customer centric communication through thought leadership, active and effective VOC & CRM systems. Other companies in the region have since followed suit.
-Consistent media presence in the local and regional dailies championed by positive media and stakeholder relations.
-Increased SGA Share of Voice (VOC) leading to multiple recognitions in Tanzania & Uganda:
https://www.sgasecurity.com/index.php/news-articles/another-win-for-sga-uganda
https://www.sgasecurity.com/index.php/news-articles/sga-cit-tanzania-shines-again-in-top-100
AIRTEL KENYA
BRAND & MEDIA MANAGER
2021 - 2024
2017 - 2021
2014 -2017
Worked in the Marketing Department as the Brand Custodian, handling Media & Digital marketing &Advertising for Airtel Kenya and yuMobile brands in line with Airtel Africa bottom line reporting to the Marketing Director.
RESPONSIBILITIES:
-End to end business lead for developing and growing product marketing for the yuMobile brand, Airtel Master Brand, Airtel Money, Airtel premier brand as well as the Airtel business brand.
-Lead the creative development, planning and execution of all brand and communication initiatives, meeting operational targets for TOMA, MOUB, bonding, revenues, profitability and increased brand equity.
-To achieve business goals and brand salience by championing all ATL, BTL, TTL and Digital campaigns inline with the overall brand strategy.
-Own and interpret the local brand policy and guidelines as required by Bharti Airtel Group.
-Leverage in our communication all brand assets, properties and brand ambassadors in a manner that is credible and able to dramatize our key brand benefits.
-Ensure budget optimization in accordance with the Annual Operating Plan.
-Coordinate market research, industry trends, competitor analysis & forecasting, customer reactions and feeback through CX, and monthly analytical reporting.
-Seamlessly manage in-market competitor brands, Airtel and yuMobile
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ACHIEVEMENTS
-Championed the decrease in size of sim cards that led to $2M savings and set a trend for the telecommunications sector in Kenya
-Awarded Top Social Media Brand in Africa 2016 – Africa Brand Index.(http://africabrandindex.com/#/Africa/Telecommunication )
-Successfully grew Airtel brand TOMA from 14-32 within a year (Source: Milward Brown, June 2015)
-Successful roll out of major brand campaigns: Airtel Trace Music Stars season 1 and 2, Airtel Unliminet, Airtel Money Did You Know Campaign, Airtel Thematic brand campaign Power Of Potential – with Yaya Touré which led to +50% brand awareness and bonding
-GTM team lead for Shikisha Story na 5X campaign which won the coveted Advertising campaign in the2014 MSK award Ref: http://aptantech.com/2016/11/airtel-kenya-gets-best-digital- marketing-award-at-msk-gala/
2010 - 2014
EQUITY BANK GROUP
SENIOR COMMUNICATIONS LEAD
Worked in the Corporate Communications office reporting to the GM Communications managing corporate communications across Kenya, Uganda, Tanzania, Rwanda and South Sudan.
RESPONSIBILITIES:
-Develop GTM strategies & PR plans for new products, partnerships and internal campaigns.
-Interface with all Equity Bank Group teams to optimize associated campaign effectiveness and analyze feedback through effective CX plans.
-Planning Marketing activities, promotions, events and communication for the Equity Group, branches, departments and subsidiaries
-Liaison with the external agencies
-Identify and pursue unique media buying opportunities and added-value programs
-Build annual media plans and make subsequent plan revisions for multiple brands, marketing programs and new initiatives.
-Coordinate market research and generate monthly reports to measure campaign success.
-Brands under management: Wings To Fly, Visa, MasterCard, Maestro, CUP, JCB, Diners Club, American Express, BebaPay, Treasury, Trade Finance, Credit and Loans dept
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ACHIEVEMENTS
-Effectively conducted internal and external marketing campaigns for various partnerships focusing on emerging themes in the sector while segmenting, targeting and positioning the market.
-Successfully managed new products and partnerships entire cycle from conception to commercialization. Some include: Google – Bebapay (Winner: Think Business Banking Awards, Best Bank Product Marketing 2014 – BebaPay), Mastercard – EMV Migration, Paypass, Wings to Fly, issuing and acquiring, AMEX, credit and loans partnerships locally that meet consumer needs in the market
-Successfully organized the bank’s corporate events, sponsorships and product launches. Some include: Wings To Fly CUP, BebaPay among others
-Extensive use of new media as an emerging theme in Marketing & PR.
2009 - 2010
MILELE FM
ACCOUNT MANAGER
Worked full time in the Marketing Department reporting to the Marketing Director and supervising a team of 4 Account Executives.
RESPONSIBILITIES:
-Initiate and close prospective client sales.
-Build strong relationships with the clients, establishing both trust and integrity.
-Responsible for customer service, campaign implementation, management and provide custom reporting solutions.
-Coordinate and attend client functions such as entertainment events and launches.
-Provide accurate and complete trafficking instructions to the Traffic Manager to ensure 100% on-time campaign implementation and delivery.
-Monitor campaign discrepancies and trouble shoot issues with Milele FM campaign management and clients.
-Brands under management: Viceroy, Tily, Frotcom, Equity Bank, Family Bank, KEPHIS, AMACO, Nairobi City Council, Safaricom, DSTV Super Sport, Eveready, Crown Paints among other brands.
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ACHIEVEMENTS
-New business acquisition by bringing in clients into the business funnel
-Managed existing brands and ensured repeat spend
-Hit all monthly set targets
2008 - 2009
MCCAN KENYA - WPP SCANGROUP
ACCOUNT EXECUTIVE
Worked in the Client Service Department reporting to the Account Manager, supporting the Creative, production, administrative and BTL teams.
RESPONSIBILITIES:
-Meeting and liaising with clients to discuss and identify their advertising requirements.
-Create advertising campaigns that meets the client’s brief and budget.
-Brief media and creative and assist with the formulation of marketing strategies.
-Liaising with the client by maintaining regular contact to ensure communication flows effectively.
-Presenting creative work to clients for approval or modification.
-Handling budgets, managing campaign costs and invoicing.
-Providing proactive day-to-day communication and superior client service to existing clientele.
-Briefs and Report writing.
-Research and pitching
-Brands under management: Sarova, Sony, Resolution Health, Nestle, Standard Chartered Bank.
ACHIEVEMENTS
-Participated in team efforts that developed various brand strategy campaigns for different brands
-Successfully managed creation of ATL brand identity of various renown products.
-Prepared decks and pitched for new business employing creative ideas to meet client expectations
-Collaboration with creatives, procurement, accounts and PR teams to bring to life client briefs into actualization
Education
2024 -Ongoing
2004 - 2009
2017
2003
Daystar University - BA Communications
I obtained my Bachelor's degree in Communications with a Major in Public Relations and a Minor in Marketing.
Univeristy of Cape Town - Leaders in Energy Programme
Certification, Digital Marketing Strategies - GOOGLE
Certification, Kenya Certificate of Secondary Education - LCVR
Awards
MSK - Best Digital Campaign, Airtel 2016
ABI - Top Social Media Brand in Africa, Airtel 2016
MSK - Best Advertising Campaign, Airtel Shikisha Story na 5X Bonus 2015
THINK BUSINESS Banking Awards - Best Bank Product Marketing, Equity BebaPay 2014